Introducing Flouria: Your Digital Women’s Health Platform
What would it look like if women felt seen, supported, and informed throughout their entire health journey - not only during pregnancy or when something goes wrong?
The team at Flouria is building that future. From cycle tracking to perimenopause care, Flouria combines evidence-based medicine with compassionate, real-life support.
Hereby our conversation with CEO & Founder, Jeanine van Munster.
Why did you decide to build Flouria?
Too many women have told us the same story:“I felt dismissed.”
Whether it was months of fatigue brushed off as “just stress,” or menstrual symptoms minimised with paracetamol and no explanation, these experiences often end in frustration, confusion, or silence. Women are left to navigate their health on their own, and we don’t believe that’s good enough.
So we created Flouria to change that.
With our platform, you can:
Connect with women’s health doctors who listen and provide actionable advice
Track your symptoms and cycle based on your life stage
Learn with personalised, medically-verified health content
Book diagnostic tests or video consults tailored to your needs
We believe that care should never be one-size-fits-all, a vision we know aligns closely to the Stories community.
The story behind the vision
While working as a fintech investor at ABN Amro, I ran into my own fertility challenges when I went to freeze my eggs. I was told I had low fertility and high chances of early menopause. But when trying to understand what I could do to help my situation, I was told, “You are not sick, we can’t help you. Come back when you are in menopause.”
Upon reading more and more about this topic, I learned that there was actually quite a lot I could do with lifestyle changes to support my health and wellbeing. I saw some great companies working to fix this problem abroad, and wanted to invest in one here in Europe. When I couldn’t find one, my colleague challenged me to build it myself. So, I handed in my laptop and did exactly that!
Flouria was born from a deeply personal place, and it’s grown into something far greater. We’re not here to replace your GP. We hope to be the women’s health companion you wish you’d always had - proactive, personalised and supportive. Grounded in science and empathy.
Who is Flouria for?
Flouria is a women’s health platform built to give women the support, answers, and care they’ve too often been denied. Whether you’re navigating postpartum recovery, trying to conceive, managing perimenopause, or simply trying to understand your body better, Flouria is built for you.
Curious about your cycle? You can easily track your cycle and symptoms to learn your patterns and what’s normal for you.
Trying to conceive and getting frustrated? Flouria helps you with a tailored care path, accessible testing, learning courses for you and your partner, and emotional support.
Pregnant and feeling emotionally heightened? You may use Flouria to log your journey and find grounded, supportive answers.
Postpartum and feeling exhausted? Flouria can help you through your recovery and matrescence journey with care paths, tailored content and emotional support.
In your 40s or beyond and feeling out of sorts? Speak to our (peri)menopause-aware doctors who will listen, explain, and support you, without dismissal.
We believe there should be one platform that provides relevant information and care that evolves with you, during every phase of your life.
Stories x Flouria: A new partnership in women’s health
Caring for women means seeing the whole picture, not just physical health, but emotional well-being too. That’s why we’re excited to partner with Flouria.
As part of this partnership, Stories members will receive 6 months of free access to the Flouria platform. You can use it to support your own hormonal and emotional health, or to better understand the invisible health challenges your clients might be facing.
Our partnership also opens the door to:
A free masterclass: How hormonal health affects emotional well-being
Opportunities to join Flouria’s expert team, offering care and guidance to users through their app
We’re proud to support the Stories community with tools that empower, not just for your clients, but for you.
Building a better future for women’s health
Personal experiences taught our founding team that the current system of care for women needs significant innovation. We came together to reimagine what care could look like - accessible, digital, tech-enabled, and deeply human.
If you’re ready to feel more informed, more supported, and more connected to your body, Flouria is here to walk that journey with you.
